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Reddit plans required logins as Google AI answers cut its traffic

Reddit told investors AI overviews keep users from clicking through to its threads, so it is moving to require sign-in.

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This brief comes from Tech Twitter’s edited headlines. The posts below are the sources grouped with the story; statements in them belong to their authors.

Aakash GuptaLead source
📝 Google's AI reads Reddit for free, so Reddit is locking the door Pretty soon you might have to log in to Reddit just to read a thread, and it's because Google's AI keeps answering your questions with Reddit's own posts, so you never bother clicking over. Reddit told investors this on October 29. Its search referrals fell by more than 1 million visits per week on average in October, and starting this quarter it's testing a version of the site you can't read without an account, in select markets outside the U.S. CEO Steve Huffman didn't hedge much on the call: "This is a test, but we are going to make this transition." The next day the stock fell 29%, which was the worst day Reddit has had as a public company. The old handshake For about 25 years the internet ran on a deal that was…
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How the headline evolved

  1. Reddit plans required logins as Google AI answers cut its traffic

  2. Reddit plans required logins as Google AI cuts traffic

  3. Reddit plans required logins as Google AI cuts traffic

  4. Reddit plans required logins as Google AI answers cut into traffic

  5. Reddit plans required logins to read threads as Google AI cuts clicks

  6. Reddit plans required logins to read threads as Google AI cuts clicks

  7. Reddit plans required logins to read threads as Google AI cuts clicks

  8. Reddit plans logins to read threads as Google AI reduces clicks

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