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Canva reportedly cuts 1,271 jobs as AI costs strain free users

Only about 31 million of Canva's 265 million monthly users pay, so AI costs weigh heavily on the free tier.

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Aakash Gupta
If you've ever made a birthday flyer on Canva and never paid a dime, you're a tiny part of why 1,271 people there got really bad news today. Canva has about 265 million people using it every month. Only around 31 million of them pay. Melanie Perkins built it that way on purpose. She's said for years the free version was supposed to be generous, because giving away a template costs basically nothing. It's a file sitting on a server. Enough free users eventually upgraded that Canva got to $4 billion a year in recurring revenue and stayed profitable for nine years straight. Then they put AI in it. Canva AI 2.0 launched in April, and Perkins called it the biggest launch in the company's history. It worked better than anybody planned. People started using AI three times as much, and about 75…
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